How it works:
Where's Waldo,. But with a car. On Instagram.
FOLLOW THE CLUES
Decode the daily clue and find that day’s hidden Tiguan in the virtual NYC.
SPOT THE TIGUAN
There are 24 orange cars hidden on 24 tiles across the city. Spot the right one.
CLAIM THE PRIZE
Screenshot the car and DM the correct Tiguan to claim the daily prize.
‘Grammable
We created 24 individual pieces of content to inhabit our virtual city, over 17 minutes of footage in all, that played with Instagram tropes.
Paid Posts
Mural Illustration
TV Spot
