A 21-day Instagram scavenger hunt for the all-new Volkswagen Tiguan through the virtual streets of New York City.

Follow daily clues to track down the all-new Volkswagen Tiguan in a fully immersive virtual city, lovingly recreated in Instagram's grid view. The kicker? There's more than one scattered throughout the city, and things are not always what they seem.

Objective
Get IT pros to feel allegiance to Microsoft that transcends its technical capabilities by making a magazine that feels like a club for the IT elite, and to achieve that we had to accomplish the following:

Strike a Bond
Shift from a rational interaction to delighting the reader and developing an emotional connection as a trusted voice.

Create Real Space
Establish a defined space for like-minded professionals to access exclusive content and thought leadership.

Humanize Technology
Speak with a human voice. Not everyone wants to speak detailed tech. Let’s always find the right balance in copy and tone of voice.

Empower Action
From the product insights, customer stories, and resources - we’ll empower the reader to stay engaged with Microsoft.

Conscious Content Curation
Technology moves fast. Rather than chasing everyday stories, let’s focus on the bigger technology application trends occurring.

Sr. Art Director: Erica Park
Digital Art Direction: Katie Dittman

A Snapchat geo-filter quest that invites explorers to claim their stake on some of the most remote places in the U.S.

The new Golf Alltrack can take you to some of the most remote locations ever. To highlight this, we set up 50 remote Snapchat geofilters, 1 in every state of the U.S, and then invited experience-collectors to be the first to make the trip and put their name on it. The first to claim it had it named after them for an entire year — giving them virtual acclaim and social bragging rights galore.

lululemon is a billion-dollar company that’s gone from a cultish yoga brand to an international leader in athleisure fashion.

The only problem was that their website wasn’t flexing and stretching enough to keep up. So we aligned our chakras and got to work getting their website into shape.

Our design approach was to create a responsive site that reimagined the way commerce and content worked together. Instead of a product-focused website where people could buy $100 yoga pants, we wanted to create a personalized experience where people could get inspired, educated, motivated and challenged. Oh, and buy $100 yoga pants.

The redesign of MGMGrand.com was a beast. Not only was it 100+ pages of content and a complex booking engine, but it was the first installment of what would eventually become a redesign of every hotel website in MGM Resorts International’s portfolio.

Microsoft has a number of content marketing programs that target IT Pros, but nearly all are product-focused and are scattered across multiple online properties.

The Audio Invite
When Sales Advocates check in to their hotel room at MS Ready, they’ll be given a box with bluetooth earbuds, and a deck of beautifully printed paper cards. 

The first card will instruct them to put in their earbuds. Bluetooth sensors within the paper will send an audio file to the earbuds, telling them that they have been selected as a group of pro Sales Advocates, and are invited to an exclusive event at Ignite.

Magazine
Develop a quarterly print and interactive digital magazine for the IT Elite that celebrate the new role of the IT Pro, is reflective of our Microsoft 365 program’s premium “club” positioning, and consolidates thought leadership around our key pillars of creativity, teamwork, simplicity, and security.

Sr. Art Director: Erica Park
Digital Art Direction: Katie Dittman

For the first time ever, Taco Bell allowed fans behind their test kitchen doors to see where the magic happens. We were asked to create a brand identity surrounding this monumental experience. From menus to aprons to parting gifts, our goal was to elevate the Taco Bell brand so it felt premium and progressive.

Behind the Design:
To help the the Test Kitchen feel experimental, we designed typography with missing pieces to capture the spirit of “testing” and “work in progress” that’s so common with trying new recipes.

Vans came to us with a complicated problem: Combine all 17 of their sites into a single place – without losing the individuality and eclecticism that makes each property feel unique.

Famous for Playboy Bunnies, MTV’s Real World and a constant rotation of celebrities, Palms Casino Resort was the place to be when it opened in 2001. But after a decade of hard partying, the property and brand had become tired.

Palms Casino Resort recently invested over $50 million in property-wide renovations. To complement the changes to the physical space, Palms wanted to give their brand a facelift – starting with their website. So while architects were handling the physical renovation, we were working on the digital one.

Palms.com won Web Marketing Association’s Best Design Website 2013 and The International Hotel Awards Best Hotel Website USA 2013 and Best Hotel Website Americas 2013.

Like many global retail brands, adidas was struggling with the fact that their brand and shopping experiences were two separate and very different experiences.

They not only wanted to bring these together into one integrated experience, they also wanted a premium look that leveraged their existing templates and technology, they needed to increase social integration, traffic and sales – and, of course, they wanted it all to look cool.

We created and launched an entirely new visual design experience which fully incorporates all branded content from the brand-focused adidas.com site into the shopadidas.com technology platform.

The new SapientNitro.com needed to align with the agency’s new brand positioning and more importantly, look, feel and act in a way that showed their digital chops – from both a creative and a technology perspective.

Whether you were a kid or a comic book store owner, Skylanders were the toys to have for Christmas 2011. The cool factor came from the game’s collectible figures you placed on a special pedestal to bring them to life in the game.

Since using actual toys to play a video game was so original, we created a site that mimicked the mechanics of the game.

Set in a kid’s bedroom, the user simply dragged each character onto the portal to be transported into an immersive world where the toy was now a living, breathing creature.

Once in Skyland, you could get up close and personal with each character – watching game footage and learning about their powers, weapons and backstory.

This site won a 2012 Mobius Award and a 2011 Pixel Award.