Homepage
Instead of building a different digital experience for each property, our strategy was to build one flexible platform made of modular, reusable components. So while MGMGrand.com, Luxor.com, Bellagio.com, MonteCarlo.com etc. would all sit on the same foundation, each site would feel like its own unique, branded experience.
Event Detail
Knowing that the platform needed to live at least five years, we designed MGMGrand.com using a combination of responsive and adaptive design. Each page was a fluid grid of components that could be switched around depending on the type of content we wanted. So even though we had a set number of components, they could be arranged in any order to make sure each page felt unique.
Event Landing
Ticketing Mobile
On the less glamorous side, we also redesigned the entire booking experience to make it easier for guests to book hotel rooms, buy show tickets and even pick their seats from their phone (not even Ticketmaster is doing that).
